Automotive Retail Consulting · Edmonton, AB
Over 25 Years Automotive Operation Experience, at your Service.
Working across dealer departments at both ground and management level — Parts, Service, Finance, Sales, and Dealer Leadership — providing solutions you don't see: a focus on culture and motivation, with measurable results.
What I help with
Lead generation
Turning your ad spend and walk-in traffic into a pipeline that gets followed up on — not one that quietly dies in a spreadsheet.
AI
Practical AI worked into your existing process — lead scoring, follow-up, the busywork that eats your team's day — not a chatbot bolted on for show.
Private sale
Private sale events built around your own customer database, aimed at the people already likely to buy — not a mass-market ad blast.
Database reach-out design & implementation
Scripts, sequencing, and follow-up cadence built and run against your existing database, so those names turn into booked appointments.
Training
Hands-on training for Parts, Service, Sales, and Finance teams — from someone who's worked the floor, not read about it.
Where the deals actually get made.
Variable ops lives and dies on speed — how fast a lead gets a reply, how fast that reply turns into a booked appointment, and how fast that appointment turns into a signed deal. This is where I spend most of my time.
AI-powered lead response
Every inbound lead — web, ad, or messaging — gets an instant, natural reply that qualifies buyer intent and books the appointment, around the clock. Nothing sits in an inbox overnight, and your team gets a warmed-up conversation instead of a raw missed opportunity.
Exclusive, verified leads
Leads that are Google-verified and code-confirmed by text before they ever reach you, delivered in real time, and exclusive to your store — never recycled, resold, or shared with a competitor down the street. No contracts, no monthly fees, no setup cost — you only pay for what you receive.
Whether it's the AI layer answering leads while your team's off the phones, or the exclusive leads feeding the pipeline in the first place, the goal is the same: more qualified conversations, without adding headcount.
The departments that keep the lights on — and get none of the glory.
Sales gets all the glory. Parts and Service are where a store actually makes its margin, and almost nobody stops to ask the simple question: what's your process — and is it actually working, or just how things have always been done?
Monitor, assess, build — with your people
I sit with the people actually doing the work — advisors, techs, the parts counter — to monitor how the departments really run, find where the process is broken, and build the fix with the stakeholders, not around them.
Simple SOPs, immediate results
No forty-page manual nobody reads. SOPs built simple enough to actually follow, with results you can see and measure right away — not six months into a "transformation."
In-store assessment & training — required
This isn't a diagnosis done over a spreadsheet. Every engagement starts with time on your actual floor, watching the actual process, training the actual people doing it — it's non-negotiable, because it's the only way the fix sticks.
"Sales gets all the glory. Fixed Ops can use AI too — to handle the daily grind that eats your time and your soul." Scott, Swilco
The goal isn't a binder on a shelf — it's a process your team actually keeps using, with AI picking up the repetitive daily items so your people can focus on the customer in front of them instead of the paperwork behind them.
In person. Engaging. On demand.
Training that actually sticks happens face-to-face, not in a binder someone skims once and shelves. That's what I specialize in — in-person, engaging, on-demand training built around your department's needs, not a slide deck.
One-on-one training
Direct, one-on-one training for Service, Sales, and Finance — bringing best practices from across the industry straight to the person doing the job, not a generic course built for nobody in particular.
Group training
In the boardroom, on the sales tower, or built around a live event — group sessions bring the energy and structure your team needs: word tracks, transitions, and on-the-spot experience gained in the room, not read off a page. It's also a great launch point for your next "Really Big Sale" — getting the whole room fired up right before the doors open.
Every department, the hard way.
Before Swilco, I spent twenty-five years in automotive retail — Parts, Service, Sales, and Finance — which means I've taken the angry phone call, chased the deal that fell apart at the last minute, and tried to make a database of a few thousand names actually mean something. That's the lens everything here runs through.
Swilco exists because most training and consulting in this industry is built by people who've never worked a Saturday on the floor. I have. Every engagement starts with a plain conversation about what's actually going on, what it'll take to fix, and what it costs — no jargon, no dressed-up retainer.
"If it wouldn't survive a Saturday on the floor, I don't sell it." Scott, Swilco
Start with a short conversation.
Tell me what's not working — most first conversations run 20 minutes and cost nothing. I'll tell you plainly whether it's something I can help with.
- scott@swilco.ca
- Phone
- (780) 966-9164
- Based in
- Edmonton, Alberta